Insights
Notes from the engineering floor.
Practical writing on how we build: architecture decisions, applied AI, performance and the trade-offs behind them.
- AI9 Oct 2026·1 min read
Why most AI projects stall at the demo
The gap between an impressive prototype and a production system is rarely the model. It is evaluation, retrieval quality and the engineering around them.
Read article - Engineering2 Oct 2026·1 min read
The cost of a slow page, measured properly
Performance is usually discussed as a lab score. What matters is the experience of a real user on a mid-range phone and an ordinary connection.
Read article - Product25 Sept 2026·1 min read
Choosing between custom software and off-the-shelf
A straightforward test for deciding when to buy, when to build, and when the honest answer is to change the process instead.
Read article